Specialist FMCG business consultancy The Forge, helps brands deliver “future consumer value” through product innovation and brand positioning strategies. For FMCG business creating value through NPD and product extensions is the driving force of commercial growth.

Our B2B PR agency team are helping the senior team at The Forge to dissect the issues related to product innovation that the FMCG industry faces. This collaborative process creates thought leadership that journalists in key media, will publish. And, it fuels social media and direct marketing out-reach.

Using our Book of Ideas approach we explored The Forge’s analysis of the emerging and structural challenges FMCG brands face in NPD.

We then developed a series of article synopses which blended The Forge’s POVs with current topical themes and created a schedule of effective media pitches.

For example:

“Why retail own-label is setting the pace in FMCG innovation.”

“Beyond shrinkflation – how brands can innovate on a shrinking margin.”

“How established FMCG business can stay ahead of the social influencer product tsunami.”

“Sustainability marketing is over – why brand marketing will now deliver good growth through profit”

Our B2B thought leadership ideas landed well with retail and FMCG specialist media which resulted in valuable coverage and a group of journalists keen to hear more from the company.

For example, we secured a series of comment columns and feature articles with The Grocer and FMCG CEO magazine enabling The Forge to win consistent visibility with key decision-makers.